Horse TV - Horse SA

Horse SA youth workshop - 2008 November - Cherry Gardens SA

Horse SA commissioned the Hero Project team to work with a group of teenage girls to produce a film about horse and land care. During the workshop the youth team met the challenge head on: in only 3 days they created Horse TV!

Welcome to Horse TV: This series of funny TV ads and soap spoofs raises awareness about environmental issues around horse ownership and addresses 5 key messages:
Healthy Pastures all year round spells healthy horses
Cheap Cheap Cheap: reduce dust and mud, horses hate cheap pastures
Purer Trough: safe, clean, easy water for your horse that doesn’t impact on creeks and waterways
Silver Service – A Ladies Companion to Classy Compost: Horse manure management 101
Horse CSI: Control your weeds before it is too late…

The workshop focused on training teenage girls and in the brainstorming session they decided to create a series of TV Advert spoofs as an upbeat way to share land care messages for horse owners. During the workshop the young filmmakers learnt all basic skills required for video production, including scripting, story-boarding, camera + sound work, acting, directing, editing and music production.

During the film making workshop the youth team met the challenge head on: working with a client brief can be difficult but they brainstormed lots of snappy ways to address the 5 key messages. They had to find appropriate locations, use horses as their film talent and keep to a tight deadline. The brief was developed during a 1-day ‘train-the-trainer session with teachers, parents and representatives from Horse SA and EPA.

Partners

Adelaide & Mount Lofty Ranges Natural Resources Management Board

Apple

Arts SA Partnerships for Healthy Communities

Australia Council for the Arts

Horse Owners of the Southern Mount Lofty Ranges

Horse SA

the Evironmental Protection Agency

the Melbourne Water Corporation