2012 September - Leeton Shire NSW
Don't Be That Guy TV commercial, created with youth in Leeton during a 4-day workshop.
The Change Media team traveled to Leeton Shire for a collaborative workshop about binge drinking, as part of the Leeton Shire Council’s Bidgee Binge campaign, supported by the Australian Government. The aim for the workshop was to co-create a 45-sec TV commercial with 15 young people from the region, to raise awareness about the issues around excessive alcohol consumption.
During part 1 of this 2-year collaboration, we worked with 15 participants aged 12-16 years] to develop a creative concept for a effective TV commercial, including an engaging narrative, catch phrase / slogans, storyboards and visual style. All participants trained in acting techniques, basic camera work, screen language, editing, and were part of running and managing a professional shoot alongside our Change Media crew. We used our new Canon 5D Markiii HDSLR kit for the first time, with amazing cinematic results. And on top of that, the behind-the-scenes documentary was mostly shot by three 12-year old participants, who had a keen eye for bloopers!
We recorded some of the contributions during interviews and daily feedback sessions, as part of our performative evaluation, check out the amazing ‘Don’t be That Guy – behind-the-scenes’ documentary!
We went through an amazing process with the youth team, looking at the best examples of alcohol-awareness videos globally, with the ambitious aim to match them during a 4-day workshop… The ongoing discussions on what binge drinking is, how it affects people and why people do it, was an incredible experience to be part of. The team co-created all aspects of the narrative with us and went through enormous efforts during a full day shoot of 30-odd scene set ups. We were very impressed with the professionalism of the teenagers – thanks again for sharing!
Partners
Australia Council for the Arts Creative Community Partnership Initiative
Leeton Shire Council Bidgee Binge Program
Western Riverina Arts
